Baker's Dozen Customer Satisfaction Ratings

Inside Look: Baker’s Dozen Customer Satisfaction Ratings™

Learn more about how the annual rankings have helped HR leaders make the right decisions for nearly 20 years. 

By The Editors

For nearly 20 years, HRO Today’s research team has worked with senior HR leaders to develop the Baker’s Dozen Customer Satisfaction Ratings™ across six service lines: relocation, MSP, recognition, RPO, pre-employment screening, and total talent. The Baker’s Dozen ranked lists provide clarity around HR services partners in the marketplace. Each year, thousands of HR leaders participate in the Baker’s Dozen surveys to provide personalized feedback on their experience as well as the service level of their HR partners. 

The HR services market is one that continues to expand. The global human resource outsourcing market size was valued at approximately $39.25 billion in 2024 and is expected to reach $57.59 billion by 2033, growing at a compound annual growth rate of about 4.3%. 

In a market this size, it can be difficult to navigate through the mass amount of HR services providers. The Baker’s Dozen Customer Satisfaction Ratings™ help HR leaders by providing verified information around the breadth and quality of services offered by HR partners. 

The global human resource outsourcing market size was valued at approximately $39.25 billion in 2024 and is expected to reach $57.59 billion by 2033, growing at a compound annual growth rate of about 4.3%. 

“When used effectively, the most recent Baker’s Dozen ratings can both ‘fast-track’ which providers to consider on the front end of issuing requests for proposals or information or validate buying decisions on the backend of the buying decision process,” says Brian Bules, CEO and Founder of Breakthrough Business Strategies and Solutions.  

Carl Peers, CHRO of OneBlood, agrees. “The Baker’s Dozen provides a trusted short list of quality vendors when shopping for HR services,” he says. “It does provide a great starting point for the beginning of vendor engagements.” 

To generate the annual lists, HRO Today collects feedback through an online survey, which is taken by HR leaders. The survey is distributed to HRO Today mailing lists and through service providers as well. Once collected, response data for all providers with a statistically significant sample size are loaded into the HRO Today database for analysis. In order to determine an overall ranking from this data, the research team analyzes results across three subcategories: service breadth, deal sizes, and service quality. Using a predetermined algorithm that weighs questions and categories based on importance, scores are calculated in all three subcategories as well as an overall score. These scores are the basis of the Baker’s Dozen Customer Satisfaction Ratings™ and demonstrate the relative differences among the ranked service providers. 

“The Baker’s Dozen provides a trusted short list of quality vendors when shopping for HR services,” he says. “It does provide a great starting point for the beginning of vendor engagements.” – Carl Peers, CHRO, OneBlood

The Baker’s Dozen Customer Satisfaction Ratings™ covers six service lines throughout the year. The annual schedule is as follows: 

  • Relocation: March
  • Managed Service Programs: May 
  • Recognition: July/August 
  • Recruitment Process Outsourcing: September 
  • Pre-employment Screening: November 
  • Total Workforce Solutions: December 
Tags: Baker's Dozen

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